Greggs are still selling loaves of bread in its Lynn town centre shops today - despite a national decsion to stop stocking them in some of their stores.
A rapid decline in sales triggered the move, but Lynn’s High Street and Broad Street stores are still stocking and taking orders for loaves.
A Greggs spokesman said: “Many customers are now coming to us for bakery food-on-the-go products, including sandwiches, which are freshly prepared in store every day and made using our own bread.
“While loaves of bread can still be purchased in a number of our shops where we see high levels of customer demand, we also understand that customer shopping habits and needs are changing and have adapted accordingly.”
But Smiths the Bakers, who have held a warrant to serve the Royal estate at Sandringham for 25 years, say the traiditional loaf is still right at the heart of their trade.
They have been making bread and cakes at their London Road base for more than 40 years and are currently planning on expanding their business during the summer.
General manager Paul Brandon said: “Loaves are very much the bread and butter of our business.
“There is no comparison between the supermarket mass-produced loaf and the traditional-made product.
“We have customers have travel some miles on a daily basis for their traditional loaf, while we provide a number of wholesalers with bulk orders of bread.
“The older generation do seem to appreciate the traditional-made loaf more, but saying that we still do get a lot of younger people come into the shop too.”