King's Lynn insurance company works closely with race ace
A special film has been released to celebrate the continued partnership between Alex Brundle and Adrian Flux for the coming season.
The cinematic 16-minute piece focuses on Brundle’s passion for the classic cars he raced while being sponsored by the insurance broker last year.
That relationship has been extended into 2021 with the globally recognised British driver and motorsport commentator set to share more of his career and insights with the company that has offices in East Winch and Norwich.
The 30-year-old, born and raised less than 10 miles from Adrian Flux’s head office near Lynn, got behind the wheel of some iconic vehicles in 2020.
Three, the Lola T70, Jaguar D-type and Jaguar E-type, feature in the beautiful video shot at several of the UK’s greatest motorsport venues throughout last year.
“I wanted to capture the journey, from the moment you step out of a modern racer and into classic competition.
Not in terms of the specifics, but the feeling and challenge of trying to achieve that,” said Brundle, who completed his seventh Le Mans 24 and became European Le Mans Series vice champion for United Autosports last season.
“I am incredibly grateful for the chance to continue experiencing the cars and the respectful but fierce competition.
“I just love working with Adrian Flux’s tremendous media team to communicate my passion for racing in any era and connecting with people who share that passion with me through all their publications and media channels.”
Brundle, the son of Formula 1 driver-turned-commentator Martin, also got behind the mic for F1 TV where he covered the 2020 Formula 2 campaign.
His articulate analysis shines throughout the film that shows footage of United Autosports’ headquarters as well as plenty of behind-the-scenes, in car and race footage from his classic sports car victory on debut at the Brands Hatch Historic Festival.
Brundle added: “This video documents the first ‘baby steps’ into an environment where really interesting people race incredible historic cars, very fast indeed.
“Alongside my day job in the world’s best modern sports car races, I’m excited to continue and I can’t wait for what 2021 will bring.”
Gerry Bucke, Adrian Flux general manager, said: “It was great working with Alex throughout 2020 even if it was a very different year to the one we’d expected.
“Releasing this film coincides with the announcement that we will be working with Alex again in 2021 and we can’t wait to see what this ongoing partnership between us brings.
“Alex represents himself, his family name and the brand so well and it’s a nice little touch that he’s doing that having grown up so close to our head office.”
The partnership continues Adrian Flux’s ongoing desire to support motorsport and the classic car market.
Keep an eye out for more great content, social media takeovers and behind-the-scenes insights - including Brundle’s experiences of his packed 2021 calendar - on Flux’s website, Motorsport Hub and Facebook, Twitter and Instagram channels.