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Artertons in King's Lynn backs British Furniture Confederation's campaign to 'Buy British'




The proprietor of a Lynn High Street furniture store has added her voice to a national campaign backing British furniture manufacturing.

Amanda Arterton, owner of Artertons, has got behind the British Furniture Confederation's (BFC) month-long autumn campaign with the message to "Buy the Best, Buy British, Save Jobs".

She said: “Over our 30 years as an independent, we have always championed great British furniture and bed manufacturers and jumped at the chance to use the National Bed Federation (NBF) and British Furniture Manufacturers' (BFM) slogan on our swing tags.”

Amanda Arterton pictured at Artertons furniture store in Lynn in June this year. Due to the pandemic, each bed is covered with disposable paper and new pillow cases are provided for customers each time.
Amanda Arterton pictured at Artertons furniture store in Lynn in June this year. Due to the pandemic, each bed is covered with disposable paper and new pillow cases are provided for customers each time.

According to the BFC, which in partnership with the NBF and BFM, has masterminded the campaign, both manufacturers and retailers have been quick to support the initiative.

Said Jonathan Hindle, chairman of the BFC: “Within days of announcing the campaign, more than 50 furnishing retailers and manufacturers had applied for the point of sale packs and swing tickets produced to support the promotion which has seen organisations and businesses across Britain’s furniture industry join forces.”

High profile names getting behind the campaign include Dreams, the Silentnight Group, Mattressman, Whitemeadow Furniture, Hypnos, Westbridge Furniture, Barretts of Woodbridge, Haskins Furniture, Buoyant Upholstery, Vale Upholstery, G Plan Upholstery, Cavendish Upholstery, Parker Knoll and AHF Furniture & Carpets.

From small independents to leading manufacturers, businesses have been backing the promotion in their own different ways.

Gary Lasham, CEO of The Belfield Group said: “The impact of COVID 19 has been devastating on our industry and we welcome any initiative that helps the sector to get back to normal as quickly as possible. In our upholstery businesses, we’ve been making our retail customers aware of the campaign and encouraging them to display the swing tickets on products in their stores. We have almost 2,000 people employed across our group and they are also promoting the ‘Buy British’ message across their networks.

“I would like to congratulate the BFC on this campaign and the supporting research that they have compiled which makes for interesting reading. It is reassuring to note that more than three-quarters of those questioned in their survey said their buying decision would be influenced if they knew buying British would help safeguard 93,000 jobs in the UK.”

The BFC’s ‘Buy the Best, Buy British, Save Jobs’ message has been devised for retailers to use both online and in-store until October 18.

Aimed specifically at the domestic/retail sector, the event highlights to customers which products have been made in Britain, using a striking red, white and blue logo for use on swing tags, posters and webpages.



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