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Pensthorpe hosts national conference connecting people to the natural world



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Pensthorpe was the chosen venue to host Eco Attractions Group’s annual national conference, as it came together for the first time in three years, following the pandemic.

The organisation, which is a community interest company, is a collaborative alliance of 14 like-minded leading UK visitor attractions, that share the common goal of helping to connect people with the natural world and creating a more sustainable future.

The group includes Holkham in north Norfolk, Royal Botanic Gardens, Kew, Eden Project, Living Rainforest and National Botanic Garden of Wales as well as hidden gems like Earth Trust, the Centre for Alternative Technology and Wildwood Trust.

Eco Attractions Group visit Pensthorpe and Holkham with an aim to connect people to nature. Photo supplied. (58364427)
Eco Attractions Group visit Pensthorpe and Holkham with an aim to connect people to nature. Photo supplied. (58364427)

This year’s conference, which took place at the end of June, encouraged the sharing of knowledge andresources with a focus on pollination and Pensthorpe gave tours of the reserve and the species it protects, as well as shared valuable information about its conservation trust.

Head of marketing, Natalie Douglas, said: "It was a special opportunity to welcome this very important organisation to Pensthorpe for the conference and its annual general meeting.

"It is a huge honour to highlight the work that we have been doing, particularly in the conservation trust and the important contribution that it makes to the natural world."

Eco Attractions Group visit Pensthorpe and Holkham with an aim to connect people to nature. Photo supplied. (58364433)
Eco Attractions Group visit Pensthorpe and Holkham with an aim to connect people to nature. Photo supplied. (58364433)

Holkham also attended the conference at Pensthorpe, and sustainability and learning manager, Sue Penlington said: "It was fantastic to co-host this event with Pensthorpe and showcase the brilliant work that’s being undertaken in Norfolk.

"We’re all at different stages on our journey to become more environmentally friendly and meet our respective sustainability goals, so it was great to share learnings and inspire each other ahead of another busy summer."

Emma Alesworth, executive director at Eco Attractions said: "It is more important than ever to inspire people, through adventure and curiosity, to develop a deeper connection with nature if we want to build a more sustainable world.

"The pioneering members of Eco Attractions Group have a crucial role to play in engaging people with the natural world.

"Working together makes this enormous challenge easier, enables us to have greater impact and reach more people to help create a healthier planet.

"We visit, share and learn from each other and it was inspiring to bring everyone together for the first time since the pandemic, to see the incredible visitor experience, eco education and sustainability measures at Pensthorpe and Holkham, as well as sharing knowledge and resources across the group

to help this important mission."



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