New blitz on litter launched as Royal Norfolk Show opens
A new initiative which aims to wage a war on the waste and litter that blights communities has been launched at the Royal Norfolk Show today.
The county's Lord Lieutenant, Sir Richard Jewson, called on communities including schools, businesses and organisations to support the Love Norfolk Hate Litter campaign and do their bit to keep the county clean.
Sir Richard, who will retire from the role next month, signed a giant pledge board at the Norfolk Recycles stand.
And he told guests at the launch: “We are privileged to live in the most wonderful county in England and we should all make an effort to keep it that way."
Love Norfolk Hate Litter is the brainchild of Norfolk man Nigel Ford who was at the show to watch his campaign launched through Norfolk Waste Partnership and councils across Norfolk including those in West Norfolk, Breckland and North Norfolk.
They will support community schemes and projects to clear litter, whether it is through a litter pick, a beach clean or simply raising awareness of the problem.
This includes providing materials and equipment and downloadable resources for communities who want to get on board, as well as school packs to help teach children about the harm which litter can cause.
Sir Richard pointed out that it is encouraging that efforts are also being made to reduce materials that make litter in the first place and hoped that the pledge board would be full of signatures by the end of the two-day show.
Norfolk Recycles had also created a littered beach on their stand and challenged people to have a go at clearing it against the clock.