New guide aims to boost West Norfolk tourism

With a fine and warm Easter weekend expected, tourism chiefs are hoping a new book will encourage people to get out and about in West Norfolk.

The free guide, called West Norfolk’s Coastal Treasures, has been developed by Norfolk County Council’s Norfolk Trails team and the county’s museum service in an effort to promote sustainable tourism in the area.

Sixteen separate walking and cycling routes, set around the Sandringham estate and the borough’s coastline, are featured in the book, which has been launched today.

North Coast division councillor Andrew Jamieson, who is also the county council’s member champion for walking and cycling, said: “This beautifully designed book showcases the glorious Norfolk countryside, that for many of us is right on our doorstep.

“I’d encourage people to pick up a copy and explore these stunning routes for themselves.”

Oliver Bone, curator of the Norfolk Museums Service, added: “The rich tapestry of north-west Norfolk’s cultural history is brought to life in the book through 44 different stories.

“We would love for people to walk the routes themselves whilst finding out about the fascinating people and places along them.”

The project has been financed by support from the Coastal Communities Fund, which aims to encourage economic development in coastal communities.

The guide is available from more than 20 sites including tourist information centres, cafes and other businesses or online, for the cost of postage, at https://shop.nationaltrail.co.uk.

Details of the routes contained in the guide are also available online via www.norfolk.gov.uk/coastaltreasures