Norfolk County Council rolls out healthy ageing initiative aimed at improving wellness among over-50s

“It’s never too late” is the county council’s mantra as it rolls out an initiative to encourage healthy ageing.

Looking after your health as you get older is not just a recommendation – it’s a vital investment in your future quality of life.

Norfolk is home to one of the highest ageing populations in the UK.

Now, the county council’s public health department has launched a new online campaign to encourage residents aged 50 and over to prioritise their health so they can live healthier, more connected lives as they age.

The campaign is centred around a brand-new Healthy Ageing website, called ‘It’s never too late’, which highlights resources, guidance, and opportunities to help residents make positive changes to their health and wellbeing.

The new website focuses on protecting your health, being active and feeling connected, to boost mental health.

Cllr Fran Whymark, cabinet member for public health and wellbeing, said: “Adults who keep up with essential vaccines and health checks, move regularly, and stay socially connected are more likely to age positively.

“It means they can remain independent, avoid preventable hospital admissions, and enjoy a greater sense of purpose and happiness later in life.

“If you’re aged 50 or over, now is the perfect time to take stock of your lifestyle and identify ways in which you can improve.

“This could be anything from doing gentle exercise such as walking more often, to connecting with others by joining community groups or activities, or ensuring you book your vaccinations and health screenings when you’re invited.

“It’s never too late to start. A little change now could make a big difference to your health and wellbeing as you get older.”

Whether you are already active and well, or you are beginning to feel a shift in your health, investing more in your well-being now can help positively shape your next 10 years.

Dr Frankie Swords, executive medical director for NHS Norfolk and Waveney Integrated Care Board (ICB), said: "It’s never too late to make healthy life choices – from being physically active, to stopping smoking, but going into winter, vaccines are your best protection against common viruses which circulate this time of year.

“The older you are, the more likely you are to have serious health complications if you catch a virus, which is why we prioritise vaccines for older people.

“Depending on your age, you may be offered flu, Covid, respiratory syncytial virus (RSV), shingles, and pneumococcal vaccines.

“It’s never too late to protect your health. Book your vaccinations as soon as you are invited to do so by the NHS.”