A new business group has been launched in Swaffham with the aim of lighting up the town all year round.
The newly-formed Swaffham Trade Association is working with the town council to organise this year’s Christmas lights switch-on, which is scheduled to take place on November 25.
But, while it might seem a bit early to be thinking about the season of goodwill, the group says it also wants to light up the Buttercross and trees in the Market Place throughout the year.
The timing of the illuminations would be adjusted to reflect lighter evenings during the year.
And it claims that could be done for the cost of just one cup of coffee a week, with the support of traders and residents alike.
Group chairman Colin Mason said: “We would like to have on board as many businesses as possible, and support from the public in order to achieve the wow factor for the town.”
Plans for the switch-on include a craft market, music from the Fakenham Town Band and children’s funfair rides.
Bookings for market stalls are now open.
The move is the first part of the association’s stated aim to “rejuvenate and re-energise” the town.
Mr Mason praised the “superb job” done by other organisations to stage the festive celebrations in previous years.
He said the association envisaged a three to five year plan would be needed for the town to fully benefit from its efforts.
But he maintained it was in the interest of all the town’s traders, no matter how sceptical they may be, to support the association.
He said: “We, a group of new people with fresh ideas, want to try and make Swaffham a better place to live, work and shop.
“We want to give the town a buzz, make it attractive to residents and new independent retailers as much as the tourists in the town, and to give Swaffham a brighter future. We want to try again.”
As part of the plans for the lights event, tickets are also on sale for a fundraising event to be held at the town’s Conservative Club on August 5.
The evening will include a buffet, music by the Parisien Swing Band, an auction and raffle.
To book tickets, which are priced £10, or find out more about the association’s proposals, email firstname.lastname@example.org, visit www.swaffhamtradeassociation.net or phone 01760 723624.