Beachamwell distillery launches new fundraising gin to mark National Hospitality Day
An award-winning distillery near Swaffham is hoping that its latest creation will provide vital support to one of the sectors hit hardest by the coronavirus crisis.
Sales of the new 1837 Gin, developed by the Wild Knight Distillery at Beachamwell, will help to raise funds for the support group, Hospitality Action (HA).
And the tipple has its official launch during an event in Holkham on National Hospitality Day this Saturday, when the organisation is encouraging people to "go out to help out" their local bars and eateries.
The 1837 name marks the date of HA's foundation and its chief executive, Mark Lewis, said the project was crucial to help them continue providing support to the industry.
He said: “This is an unsettling time for everyone who works in our favourite pubs, cafes, hotels and restaurants.
“As the Covid-19 situation continues to evolve, we at Hospitality Action continue to adapt our support services.
“We are proud to have served our industry since 1837 and can only assist the thousands of hospitality people who turn our way thanks to the thoughtfulness and enthusiasm of brands like Wild Knight Distillery.”
The launch event will take place at the Victoria Inn, on the Holkham estate, on Saturday.
Wild Knight distiller Matt Brown said: “We are delighted to be able to do something to raise funds for HA, whose support has been vital for the on-trade throughout the pandemic.
“For every bottle sold, a donation will be made to HA and we hope to raise significant funds.
“We’d like to thank everyone in advance for their support including Ben Hunter Watts, MD at The Victoria, without whose support, we could not make this happen.”
The project is also being supported by county chef Charlie Hodson, who is an ambassador for both Wild Knight and HA.
He said: “Since the launch of Wild Knight Distillery, I've been lucky enough to have been their brand ambassador, and so very proud that they are poised to launch 1837 Gin in support of Hospitality Action, a charity that stands tall and simply says #wevegotyou, which for me means everything.”
The project launch also comes just a month after Wild Knight unveiled a fundraising Tornado Gin, which is making a contribution towards the Aviation Heritage Centre at RAF Marham.
The company says more than three-quarters of a limited edition run of 501 bottles have already been sold.