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Norfolk Police launches new social media campaign for sexual crime awareness




A new video campaigm has been launched by Norfolk Police in an effort to raise awareness of the issues of consent relating to serious sexual offences.

Recent figures showed there had been a near 26 per cent rise in sexual offences in the county during the year to March 2018.

And police will today release the first in a series of five videos on their social media platforms to coincide with this week's Sexual Abuse and Sexual Violence Awareness Week.

One video will be released each week for five weeks. Each film last for just 60 seconds.

An image being used in the new Consent campaign launched by Norfolk Police today (6931511)
An image being used in the new Consent campaign launched by Norfolk Police today (6931511)

Temporary Detective Superintendent Andy Coller, Norfolk Police's head of safeguarding, said: “There is often confusion about what is meant by consent.

"We hope, by showing a range of everyday situations where people clearly have not consented to what has happened to them, these thought-provoking films will encourage discussion and lead to a wider understanding about what consent means in a sexual context.

“When developing the campaign we decided to have 30-second videos with the duration representing how quickly someone’s decisions can turn sinister.

“We understand that people might find these videos quite shocking, but it’s important we raise awareness of consent, what it means and the consequences for offenders who do not seek consent.”

The force says the campaign has been developed following extensive research with its target audience of 13 to 25-year-olds.

The videos, plus other content, will be posted on the force’s Twitter, Facebook and Instagram pages.


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