NHS Blood and Transplant has thanked donors, blood donation supporters and companies in Norfolk after the Missing Type campaign for National Blood Week drove thousands of people to register as blood donors.
The public’s response to the campaign has been overwhelming with more than 30,000 people registering as donors.
20,000 more people registered during this year’s National Blood Week campaign compared to last year – a three-fold increase.
The number of registrations surpassed all previous National Blood Week campaigns.
A total of 457 people in Norfolk registered as a blood donor between the campaign’s launch on Friday, June 5, and World Blood Donor Day on Sunday, June 14 - compared to 128 in the same period last year.
If you are 17 or over, visit: www.blood.co.uk or call 0300 123 23 23 to find out if you are eligible to donate, register as a donor and to book your appointment.