Pandora Project's Paint it Purple has support from beauty salon in King's Lynn

The Pandora Project were out in force for the GEAR 10k run with their team adorned in purple T-shirts.

Running in aid of the charity who helps women and children who have been affected by domestic abuse, their efforts are raising awareness about the issue of violence that happens within the home.

The Paint it Purple for Pandora campaign called upon hair and beauty salons to get involved throughout September in helping to raise awareness of domestic abuse and Pandora Project’s support services, which are available to women and children in West Norfolk and part of North Norfolk.

Sophie, from Purfleet Studios, said: "As a hairdresser we often hear many stories from all different clients regarding all different difficulties they may be going through so I feel extremely passionate about it now we have made contact."

As part of its aim to empower beauty professionals in the area, the Pandora Project will additionally be offering free online Domestic Abuse Awareness training to salons, which includes how to spot signs of domestic abuse and how to handle a disclosure.

Taking part is being encouraged by displaying ‘Paint it Purple for Pandora’ posters in salon windows, promoting the colour purple to clients for hair and nails and the pledge to donate £1 per purple treatment to Pandora Project.

The Pandora Project recognises the essential role of educating and empowering those in the beauty industry, in raising awareness of domestic abuse and supporting those who disclose it and how to spot some signs of domestic abuse.

Evidence shows that beauty workers can act as a lifeline to those affected by domestic abuse.

The charity supports women and children in West Norfolk, and recognises that hairdressers and beauty salons can play an important role in supporting domestic abuse survivors.