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Technology is key to future, says CEO of Norfolk Chamber

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Planning for today – the ‘Now’ – is one thing, but it’s the longer term that matters most.

Consider a project like Norfolk’s A47 campaign. It’s taken years, and the road will get built, but if it’s built for the ‘Now’, it will be out of date by the time it’s opened.

It’s the same in businesses. A competitor does something different and a business reacts, meeting a need for today. And then they move on.

Chris Sargisson (2058004)
Chris Sargisson (2058004)

Running alongside though should be a ‘build it for tomorrow’ plan. A plan based on what's coming. And you know already what that is. It’s technology. More and more of it.

More conversations with computers. ‘Alexa ... book me a hair cut' - Google are already trialling that!

Don’t think Virtual Reality is going no further than gaming. Soon business will be monetising it. When it gets to retail, shopping will really change.

Transport will change with ‘driverless vehicles’. Will a new A47 be ready for tomorrow as a 'connected' highway with 5G connection? Will it be an electrified road like they’re building in Sweden and China?

Technology driven automation will dramatically increase productivity. Less errors and more speed will make the world of difference to the world of work.

The fact is that technology changes everything. So, everything will change. Key to all our futures is acknowledging that change represents opportunity. If you think ahead.

Which is precisely why a ‘build for tomorrow’ plan is as strategically important as some ‘do it for today’ projects are tactically necessary. Being fleet of foot enough to react to market needs will always play a part in commerce. Planning far enough ahead to meet tomorrow’s conditions is what’s needed to ensure that your business will play a part in the future. Or indeed have a future.

At The Chamber we’re trying to do just that. We’re reaching out to every Norfolk tech business and 'guru' we can find. Yes, to support them, but also to connect them with every Norfolk business.

It’s about making West Norfolk the go to region for future innovation. Today, and tomorrow.

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