Plans for seafront hotel in Hunstanton on South Promenade car park rejected by West Norfolk Council

Proposals for a five-storey seafront hotel in Hunstanton have been rejected as planners said it would lead to an “unacceptable” degree of overshadowing.

The application was made by developer Derek Lloyd who was asking West Norfolk Council to approve his proposals for the hotel and cafe to be built on the existing South Promenade Long Stay Car Park.

However, these plans were quashed due to its height and scale.

The development would have included a restaurant and parking area above existing retail units at the site. A total of nine suites were planned for inside the building and it would have catered to individuals, couples and families visiting the seaside town.

In a planning statement, developers promised they would create a “high-quality development that has been designed to suit modern needs”.

But in a decision report, it was also said that the plans would not “preserve or enhance the character and appearance of the conservation area" that it would be built in.

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A number of authorities made objections to the proposal, including the conservation officer at West Norfolk Council and Historic England. The plans also attracted 13 comments from members of the public who objected to the idea.

However, Hunstanton Town Council had previously shown its support for the proposal.