A poppy bird feeder to represent the iconic symbol of the Royal British Legion is now available to buy from garden centres across the borough.
The feeder, made by gardening brand Gardman, can be purchased from Thaxters in Dersingham, The General Store in Hunstanton and Fakenham Garden Centre to help raise the target of £200,000 for the charity.
They will also be available at Homebase, B&Q, Choice and Nottcutts stores.
It retails at £6.99 and Gardman will donate 50p for every sale.
Gavin White, consumer brand manager at Gardman Wild Bird Care, said: “The poppy is an iconic symbol in relation to our Armed Forces and we’re proud to be partnering with The Royal British Legion. We hope we can make a real difference to the Armed Forces community and their families through donations raised.
“More than half of adults in the UK currently feed birds in their garden. We hope the Gardman Poppy Bird Feeder will encourage even more people to start helping our feathered friends. Its striking poppy design makes it the perfect garden ornament to show your support for The Royal British Legion and our charity Wild Bird Feed Blend is perfect for first time bird feeders.”
Louise Ajdukiewicz, head of corporate partnerships at The Royal British Legion, says: “We are excited to be partnering with Gardman this year through the sale of Poppy Bird Feeders and Wild Bird Seed Blend. They are fantastic products and we are grateful to Gardman and its customers for their support.
“The money raised through these will enable the Legion to continue its work providing vital care and support to members of the British Armed Forces past and present and their families.”