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Poundland now offering chilled and frozen food in King's Lynn



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Poundland on Lynn’s Pierpoint Retail Park is now offering chilled and frozen food.

The Lynn store, which opened on Monday morning with the new offering, was one of 19 stores across the country that are getting the new ranges during August.

More will follow in September, said the firm.

The Lynn store is one of 19 across the country that are getting the new ranges during August. .Picture: Paul Amos
The Lynn store is one of 19 across the country that are getting the new ranges during August. .Picture: Paul Amos

Poundland plans to extend the scheme to more stores later in the year.

The stores where the new ranges are being introduced will also get a makeover as part of the transformation plans known internally as Project Diamond.

The biggest transformation in Poundland’s history also includes the rollout of simple pricing across all stores by the autumn, the opening of additional “shop-in-shops” for PEP&CO family fashion, and investment in new back office technology.

All the work is being carried out in line with official guidance on safe working during the coronavirus outbreak and the revamped stores will provide the same robust standards of hygiene that apply across all Poundland stores to protect customers and colleagues.

At stores that have been converted, hot sellers have included top chilled food brands such as Ginsters, Cathedral City, Lurpak, Sutherland deep fill sandwiches and Rustlers cheeseburgers. Customers have been snapping up frozen products including Bernard Matthews chicken breast and Birds Eye cod fillets, plus brands such as Aunt Bessie’s, McCain and Young’s.

The ranges have been developed in partnership with Fultons Foods, a leading regional frozen food specialist with 90 stores across the North of England.

Poundland retail director Austin Cooke said: “We know that shoppers have got a real appetite for our chilled and frozen food offer which is why we are cracking on and converting up to five stores a week.

“This is a key part of our transformation plans so that we can bring as many customers as possible even more choice and amazing value in chilled and frozen food.”



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