Breaking its previous record by 12, this year 640 local pensioners are sitting down to a Christmas meal at the United Services Club, Hunstanton.
Served by Lions and friends over a week with two sittings each day, the subsidised lunches were instigated by Lion Ian Wallis and the late Peter Mills six years ago.
The idea was to provide a budget Christmas dinner and an event that local residents will enjoy.
The lunches have been held at different venues over the years, and attendance has increased every year.
President of the Hunstanton and District Lions Club Angie Keightley said: “This is our flagship event and we are pleased that our district governor will be visiting us on Friday to see the work of the Lions locally for himself. It is good to see faces from previous lunches and lovely to welcome new diners each year.”
Lion Chris Holt said: “Almost all our members volunteer to help at these lunches; we rope in friends of Lions and we are lucky to be supported by Mars in the Community, too.”
Diners on Monday included Anthony and Maureen Meadows from Heacham at their third Turkey and Tinsel lunch and Bernard and Dorothy Clampton who attended the first lunch held at the Green Lodge.
Putting down his cutlery Bernard remarked: “That was truly delicious.”