Central England Co-op with stores in Dersingham and Terrington St Clement asks shoppers to support pumpkin purchases for charity donations
Central England Co-op, which has stores in Terrington St Clement and Dersingham, is hoping shoppers will support its bid to boost funds to tackle child poverty with pumpkin purchases.
By picking up a special white ghost pumpkin in store for £3.50, the Co-op will donate 50p each time to FareShare Midlands, a long time partner, to provide food packages during the autumn and winter months.
The retailer has over 260 stores across 16 counties and in the past 12 months alone, the Society’s links with the charity have resulted in the creation of over one million meals, feeding over 213,000 people and supporting over 50 different groups.
Hannah Gallimore, Central England Co-op corporate responsibility manager, said: “We are extremely proud of our long-standing relationship with FareShare and the life-changing impact we have been able to have over the past few years of working together.
“This Halloween, we are looking to continue this great work and we know our kind-hearted customers will be more than willing to support by picking up a special ghost pumpkin to give the charity a boost and ensure that youngsters do not go hungry during the holidays.”
This continued focus on holiday hunger will compliment years of work by the retailer and its partners to try to alleviate the issue among young people.
It has long campaigned for more to be done to ensure that no child ever goes hungry and works with over 65 food banks as well as FareShare Midlands to help create hundreds of thousands of meals for those at risk falling into food poverty throughout the year.
Most recently, Central England Co-op joined Manchester United and England footballer Marcus Rashford’s Child Food Poverty Task Force in an effort to encourage the government to find and deliver a long-term permanent solution to child food poverty.
Simone Connelly, director for FareShare Midlands, said: “We’re thrilled to partner with Central England Coop again, this time on a Halloween themed promotion. Every ghost pumpkin sold will enable us to reach more people who are struggling to afford to feed themselves and their families and need a little extra help this autumn. The support we receive from Central England Coop and its customers is incredible, and we’re proud to work alongside them to tackle hunger and fight food waste.”