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King's Lynn charity calls on salons to play important role in domestic abuse

A Lynn-based charity working to support those at risk of domestic violence is hoping to recruit nail bar and beauty salon workers to be its eyes and ears.

Evidence shows that beauty workers can act as a lifeline to those affected by domestic abuse.

The Pandora Project recognises the essential role of educating and empowering those in the beauty industry, in raising awareness of domestic abuse and supporting those who experience it.

The charity supports women and children in West Norfolk, are calling for hairdressers and beauty salons to play an important role in supporting domestic abuse survivors.

This September, the charity are celebrating their 8th birthday, and as part of the month-long celebrations they are launching Paint it Purple for Pandora.

Pandora Project's Paint it Purple campaign is throughout September (49662598)
Pandora Project's Paint it Purple campaign is throughout September (49662598)

The Paint it Purple for Pandora campaign will call for hair and beauty salons to get involved throughout September in helping to raise awareness of domestic abuse and Pandora Project’s support services, which are available to women and children in West Norfolk and part of North Norfolk.

As part of its aim to empower beauty professionals in the area, Pandora Project will additionally be offering free online Domestic Abuse Awareness training to salons, which includes how to spot signs of domestic abuse and how to handle a disclosure.

Taking part is being encouraged by displaying ‘Paint it Purple for Pandora’ posters in salon windows, promoting the colour purple to clients for hair and nails and the pledge to donate £1 per purple treatment to Pandora Project.

The hashtag #PaintItPurplePandora can be shared on social media platforms.

Any businesses taking part will be equipped with a donation jar and purple ribbons to wear and sell to customers for the duration of September, and the customers’ experiences will be shared across Pandora Project’s social channels so that together supporters can paint it purple.

Tracy, Pandora Project chief executive, said: “This is a fun way to get across a very serious message. Women living with abusive partners often feel very alone and are often very isolated. We are hoping this campaign will encourage women to reach out for support, helping them to realise they are not alone and that life without abuse is possible.”

“In England and Wales, two women a week are killed by their current or former partner. By supporting this campaign, you will be standing up to this endemic problem within our society and will help to empower women to change their lives.”

To sign-up or for more information, contact Steph at steph@pandoraproject.org.uk

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