Ashill solicitor leaves legal career to set up art and interior design business Bruce Bramfield Home & Gifts
A solicitor from Ashill has left behind her legal career to pursue her love of art and design and establish a homeware and gifts business.
Mum-of-two Aimee Hedley set up Bruce Bramfield Home & Gifts, named after two family Labradors, earlier this year, which offers a wide range of kitchen textiles and tableware as well as greetings cards and prints.
Said Aimee, who practised as a solicitor for more than ten years: "I have always wanted to do something a little more creative. In my role as a solicitor I was getting involved more with marketing and came to really enjoy that aspect of my job.
"I had thought about the kind of business that I wanted to create for a long time, which wasn't at all related to the law. So earlier this year, I left behind a career I had carefully built and enjoyed and decided to pursue my other loves of art, design and interior styling."
It was only a matter of weeks after Aimee had set up her company that lockdown kicked in. It created problems because suppliers and manufacturers had shut down, but she used the situation as a "positive" investing more time in research and preparing for her new venture.
She was also grateful to the help she received from local website expert Ryan Seymour at West Norfolk Web Design and her website www.brucebramfield.com has been launched in the last two weeks.
She said: "Now I’m designing and creating beautiful country and garden-themed homeware and gifts. Our business ethos is to keep in mind our environment; as a business we use natural, organic, recycled and sustainable materials wherever we can for both products and packaging.
"Our kitchen textiles and tableware are all manufactured in the UK and our prints and greetings cards are all printed at our home studio."
Aimee is a self-taught artist, a pastime she enjoyed sharing with her mother, and she draws detailed pictures of animals, such as dogs and horses, which can be printed onto greeting cards, for example.
With a good quality photo, she can take commissions from customers to draw their pets which can then be used to create prints or personalised cards.
Her kitchenware range includes tea towels, oven gloves, tablemats and coasters bearing her own designs. She also produces notebooks and note card sets as well as mounted prints for hanging.
Although she is running the business single-handedly, she has had lots of support along the way from her husband, Stuart.
Aimee can be contacted on 07835812771 and more details about her business and products is available on the website www.brucebramfield.com
Instagram and Facebook pages can be found by visiting www.instagram.com/bruce.bramfield and www.facebook.com/brucebramfieldlimited
