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Norfolk Chambers of Commerce CEO meets corporate coaching expert




Earlier this week I met with Paul Ward, a personal development coach who set up Solace Coaching in 2015.

Based south of Lynn, Paul is an active and regular member of our West Norfolk Chamber events and works with a number of local businesses.

Paul explained to me that whilst many organisations are focusing their strategies towards customer engagement – it is vital that they look also look inward.

Paul Ward of Solace Coaching. Picture: Joe Lenton (29536408)
Paul Ward of Solace Coaching. Picture: Joe Lenton (29536408)

He said: “What I do in my coaching is to explore what it is that actually really motivates you. With your own business whether its profit and growth, or freedom and autonomy – don’t shy away from it – acknowledge it and use it.”

I asked him what are the most frequent areas that he is asked to focus on with his corporate coaching. He explained: “I look at recurring themes such as staff satisfaction and disgruntled managers. I work on realignment, performance and motivation, and I do this through the use of my neuro linguistic programming and motivational maps.

“As soon as we uncover the deep motivational drivers, we can look at what people do in their business and how they do it. We are all individuals and we are all unique, but we are all facing the same challenges and if a member of your team can be open and honest about what motivates and excites them, then maybe we can help them too, which can only lead to success.”

Chris Sargisson, CEO of Norfolk Chambers of Commerce (29536465)
Chris Sargisson, CEO of Norfolk Chambers of Commerce (29536465)

Paul also spoke about networking and public speaking, which he said was the UK number one fear in many business arenas and that can really limit networking.

“It’s about having those conversations with a group of like-minded business people in a breakfast type situation, and being able to look forward and get excited by it. In doing this they can’t wait to get people on side by using their personality and their language to do so,” he said.

“We all have to do it, but as soon as some people hear the word networking, it kicks off a neural pathway that says this is going to be difficult and I’m not going to be good at it. I work with people to rejig those neural pathways and in some cases to remove them altogether.”


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