Emneth Premier Store offers 1p deal where customers can get eight cupboard items worth £11

A shop owner is offering an exclusive deal for the day where customers can get eight cupboard items for just a penny.

Lakshman Vigneswaran, who owns Emneth Premier Store, is running the deal today (February 21) where people can get biscuits, tinned goods, crisps, squash and more.

This will be available exclusively on the Snappy Shopper app, which the store uses for delivery.

Items include Batchelors Super Noodles Chicken Flavour, Pasta N Sauce, McVitie's Digestives Milk Chocolate, Heinz Spaghetti, Jack's Garden Peas, Flavoured Variety Pack of crisps 6 x 25g or similar, Haribo sweets and Robinsons Orange No Added Sugar Squash.

With the combined cost of these products usually totalling over £11, this is giving new and existing customers the chance to save over a tenner, while stocking their cupboards at the same time.

Lakshman said: “Working with the local community day-in, day-out, you really notice the toll that the cost-of-living is taking on your customers.

“People just don’t have the disposable income they had before, despite working hard and making cuts where they can.

“I feel privileged to be able to give something back to my customers – hopefully, this helps with snacks for the kids, lunches or dinners as we approach month end and things are tight.”

Mike Callachan from Snappy Shopper said: “Across the UK, we’re seeing living costs accelerate at an alarming rate, with individuals having to choose between eating and heating.

“Working so closely with retailers throughout the country, this is an issue which is extremely close to our hearts – costs are rising for them too and so it’s especially humbling to see them do what they can to make things easier for their customers, out of their own pockets. At Snappy, we’re all about supporting local retailers, to support their communities, so will continue to back these initiatives wherever possible.”

The 1p bundle will be available from Emneth Premier Store on Wednesday, February 21 for one day only.