Strategy for Norfolk residents to lead healthier lives after Government sets out obesity plan
Norfolk County Council has echoed the government's 'Better Health' campaign to help people lose weight and maintain active lifestyles.
A raft of measures have been revealed as part of the government’s new obesity strategy to get the nation fit and healthy, thereby protecting themselves against Covid-19 and reducing the strain on the NHS.
These measures include banning unhealthy food adverts, ending ‘buy one, get one free’ promotions, calorie labelling and expanding weight management services within the NHS.
Norfolk’s public health team will study the new strategy and help to ensure the plans are working in this area.
County councillor Bill Borrett, cabinet member for public health, said: "I welcome the Government’s new focus on obesity, particularly in light of evidence showing that people who are overweight are at much greater risk if they contract Covid-19.
“Here in Norfolk we’re already keen to help our residents lead healthier lives, with our programmes for weight management and increased physical activity.
"Active Norfolk has continued to support active lifestyles throughout the Covid-19 pandemic, encouraging people to remain active during lockdown and offering alternatives to club based sports during their suspension.
"We have also continued to work on how to use Government funding to extend our 'Pushing Ahead Your Journey Your Way' programme to encourage sustainable and active travel as we come out of lockdown.
"We are working to make it easier than ever for people all over the county to get active and achieve a healthy weight.”
The government's plan is being launched alongside a new ‘Better Health’ campaign, led by Public Health England (PHE), which will call on people to embrace a healthier lifestyle and to lose weight if they need to, supported by a range of evidence-based tools and apps providing advice on how to reduce the waistline.
Dr Alison Tedstone, chief nutritionist at PHE, said: "These plans are ambitious and rightly so.Tackling obesity will help prevent serious illness and save lives.
"The main reason we put on weight is because of what we eat and drink, but being more active is important too. Making healthier choices easier and fairer for everyone, and ensuring the right support is there for those who need it, is critical in tackling obesity.
"The bold measures will help us tip the scales on obesity. The argument for action is the clearest it’s ever been."
Figures show many adults are consuming 200 to 300 extra calories a day above recommended daily guidelines with children who are already overweight are consuming up to 500 calories more than they need every day.
The government has said one in three children leave primary school overweight or obese, with obesity-related illnesses costing the NHS £6 billion a year.
More by this authorBen Hardy
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