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Swaffham care home boss helps launch new recruitment campaign



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A senior manager of a Swaffham care home has helped to launch a new campaign encouraging new recruits to enter the industry.

More than 100 care providers were represented at the beginning of the Every Day is Different campaign, which is run by Norfolk County Council.

The county is one of four areas to pilot the programme, which is being funded by the government.

Department of Health & Social Care launching Every Day is Different Recruitment Campaign in the Eastern Region at Norwich City Football Club. Speaker Matthew Anthony-Knell Deputy Manager at NorseCare. (7439929)
Department of Health & Social Care launching Every Day is Different Recruitment Campaign in the Eastern Region at Norwich City Football Club. Speaker Matthew Anthony-Knell Deputy Manager at NorseCare. (7439929)

And one of the speakers at the launch was Matthew Anthony-Knell, who is deputy manager of the Westfields home in Westfield Road.

He said: “Being able to go home and feel I’ve had a positive impact on someone’s life is really special.

“I know it sounds cheesy but we are like one big family.

“Staff are so passionate and caring, there is a real inclusive culture at Westfields.

“We also make sure residents are involved too. I would say that working in care is a really rewarding career.

“There are lots of ways you can start – you can do an apprenticeship or even volunteer to get used to the environment.”

Bill Borrett, chairman of Norfolk County Council’s adult social care committee, said: “This is a very exciting campaign, highlighting the opportunities for fulfilling careers in the care sector and I am delighted that the department of Health and Social Care has chosen to launch it here in Norfolk.”

There are currently around 1,700 vacancies for adult social care staff in Norfolk alone and 15,000 across the eastern region.

But officials estimate that as many as 80,000 new staff may be needed by 2035 to maintain an adequate workforce, given the numbers leaving the profession.



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