A Swaffham attraction is bringing in visitors from all over the country in its efforts to promote more sustainable living.
Officials at the Green Britain Centre this week launched a series of art and craft activities for youngsters during the Easter holidays.
And its boss, Paul Woodmin, says visitor numbers are growing.
He said: “Every holiday we see more and more people come through the doors, which is what we want.
“It was a bit of a backwater before but we’ve found that one of our biggest concentrations (of visitors) is the Midlands.
“We do Gift Aid now as we are a charity and we’re covering the whole country but the highest proportion is the Midlands.”
The current activity programme includes a range of crafts from kite making to vegetable printing to create reusable shopping bags.
Daily treasure hunts and film screenings are also on offer.
Mr Woodmin said the programme was not solely intended to promote the centre’s “low impact” ethos, but was also based around science, technology, engineering and maths in an effort to inspire youngsters into those subjects.