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One Traveller from Swaffham takes top prize at industry awards

By Julie Graham, Business Editor

A Swaffham travel firm is the proud winner of a top industry award after competing alongside some of the leading names in the business.

One Traveller won the Best Singles Holiday Operator at the Silver Travel Advisor Awards held on June 26, at BAFTA in London's Piccadilly hosted by Dame Esther Rantzen.

With no split size categories, it meant that the family-run company competed alongside the giants of the industry.

One Traveller was also a finalist for the judges Silver-I innovation award for our "Refill not Landfill" water bottle scheme on its Asian holidays.

Daniel Adams of One Traveller collects the award on behalf of the Swaffham team. Photograph by Steve Dunlop www.stevedunlop.com steve@stevedunlop.com (13584228)
Daniel Adams of One Traveller collects the award on behalf of the Swaffham team. Photograph by Steve Dunlop www.stevedunlop.com steve@stevedunlop.com (13584228)

Director Ian Darkin, whose wife Emma is company secretary, said: “This is a great achievement and recognition of the dedication and tireless efforts of the entire team, a huge honour and very humbling that our guests voted for us and expressed such gratitude for their holidays. We thank them and hope that everyone will support us again when voting commences next month for the British Travel Awards.”

One Traveller is dedicated to nothing but holidays for mature single travellers. It began in Ashill, where Emma was born and lived. Having met Ian on holiday, they first established the business ten years ago.

It now employs 23 people locally, and operates 54 different holidays to 31 countries worldwide.

Silver Travel Advisor is now the UK's best and most reliable online independent resource dedicated to the mature traveller.

Head of product and marketing Daniel Adams attended the event on behalf of the entire team, and was the first member of staff to join the firm. He said: "We are continuing to grow and have more travel plans for next year.

"When I first joined, we had about 160 guests in a year and we now have just under 5,000. Next year we will be introducing a 23-day tour in South America as a new destination."

One Traveller supports national and local charities. Recently it has donated £8,000 to the RSPCA wildlife centre at East Winch to fund a new deer box for injured animals.

One Traveller's Refill not Landfill scheme, where an aluminium water bottle is given to clients to use on holidays, has made a saving of 40,000 plastic bottles, said Daniel.


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