King's Lynn firm Captain Fawcett Ltd bags 2022 Pure Beauty Global Awards highly commended accolade

It's the sweet smell of success for a West Norfolk firm that has picked up a major accolade in the 2022 Pure Beauty Global Awards.

Lynn gentleman's groomers Captain Fawcett’s Maharajah Eau De Parfum has been ‘Highly Commended’ in the Best New Niche Fragrance category.

Friesian Way-based Captain Fawcett’s founder, Richie Finney, said: “It is a particular pleasure to be recognised in this hotly contested category for the second year in a row.

"The Pure Beauty Global Awards celebrate the most innovative achievements in our industry with hundreds of entries from prestigious world class brands in competition.

“Each Captain Fawcett Signature Series Eau De Parfum is created in close collaboration, in this case with Viraj Singh of The Jodhpur Company, so this extremely special accolade is very much shared.

“Fragrance evokes emotion and memory more powerfully than any other sense. As such,‘Maharajah', an opulent Eau de Parfum, was created to express Britain’s long kinship with India.

"Maharajah takes you on a sensual journey through place and time, weaving authentic history with a mythic past, embraced by the warm heart of real life contemporary friendship and heartfelt cultural connection, narrated in scent.

“It’s a truly remarkable honour for Captain Fawcett to be acknowledged amid such illustrious company. Well done to all highly esteemed fellow brands and perfumers.”