A clean-up on one of West Norfolk’s beaches has become fashionable with some of the litter collected being transformed into beach wear.
A group of 20 gathered at Titchwell beach on Saturday for the Marine Conservation Society’s Great British Beach Clean.
And as part of the event, some of the plastic collected is set to be turned into trendy men’s beach wear.
Plastic bottles from the clean were gathered by Andy Cook and donated to the London-based company Riz Boardshorts which creates sustainable clothing.
The company work closely with charities collecting beach plastics, the recycling industry and clothing brands.
Ali Murrell, from Riz Boardshorts, said: “It is crazy that we use something for less than five minutes and throw it away, when it can be turned into something useful and valuable.
“A lot of people don’t realise what happens with the plastic and that it can be reprocessed.
“Not only do the beach cleans help clear up a bit of a mess, but it can improve people’s behaviour in the long-term.
“Sometimes the cleans can be hit-and-miss. It depends on a number of factors, but we believe in protecting what we love and it is our mission to transform beach and ocean plastics into beautiful products.
“This is a new approach to recycling and the message is very powerful. We hope to extend the cleans to many other outdoor events, such as marathons and music festivals, in the future.”
Ten per cent of the litter found through beach cleans are plastic bottles and the company need close to 5,000 bottles to make 250 pairs of shorts.
Only clear Polyethylene terephthalate (PET) bottles can be used to make the beach wear.
RSPB Titchwell March organised the event and provided the team of volunteers with bags and gloves for collecting.
Resident volunteer George Woodford said: “It was very windy that day but people still stuck at it and really enjoyed it.
“We held one at Snettisham beach last time and the big killer there was plastic.
“This time we picked up a small phosphoric acid container and another of ethanol. You’d be amazed what washes up on the beaches, they were probably thrown overboard a ship.
“We also found a lot of rope, string and drinking straws.”