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King’s Lynn Resist Vegan Kitchen food challenge as fitness trainer attempts The Primal Burger in under an hour which can be viewed here




A man versus food-style challenge took place at a vegan restaurant with a special burger named after it.

The Resist Vegan Kitchen’s food challenge was undertaken by Wiliiam Gaylor (Bill) who works in the fitness industry as a director at Train Primal, an online training provider and who also works at FolkFit Functional Fitness on the Hardwick Estate.

Bill took on the Primal Burger, cooked by restaurant owner Gareth Ellison, who has started a local legends menu with the first being named after ska-punk band Faintest Idea.

Bill Gaylor, left with Gareth Ellison and the Primal Burger
Bill Gaylor, left with Gareth Ellison and the Primal Burger

He attempted to eat the burger, made from tomatoes, lettuce, meat alternative, soya based bacon, vegan cheese and topped with jalapenos and placed in a giant burger bun, weighed six kilograms, within an hour.

Mr Ellison said: “The local legends menu is for people who I think are awesome in Lynn and to bring positivity and a nod and salute to them.

The two friends met when Bill, who has lived in London and relocated to Lynn, visited the restaurant and found they had a lot in common.

He said: “Vegan food is more available in London and when I came to Resist for a meal I met Gareth and we became friends and found we had lots in common.

“Gareth said he was making me a special burger so I thought I’d better come and eat it.

“If I don’t finish it within an hour at least I will have dinners for the next week.”

The Primal Burger preparation
The Primal Burger preparation

Bill has taken on food challenges before, consuming 10,000 calories eating vegan food.

He said: “I ended the challenge feeling uncomfortably full and sorry for myself as expected.

“I also had a Biscoff milkshake to wash it down afterwards.

Gareth Ellison, owner of Resist Vegan Kitchen, cooked the Primal Burger for pal Bill Gaylor as part of a food challenge
Gareth Ellison, owner of Resist Vegan Kitchen, cooked the Primal Burger for pal Bill Gaylor as part of a food challenge

“Big mistake.

“Although, I did manage to clear pretty much the whole burger tray, which in itself had between 4,000-5,000 plus calories.

“My job is done.

Resist Vegan Kitchen on St James Street in Lynn
Resist Vegan Kitchen on St James Street in Lynn

“Still a lot of fun.”

Mr Ellison said: “Bill nearly completed the attempt yesterday but sadly didn't quite make it in the allotted time.

“I definitely needed to dedicate this special burger to Bill just to get his reaction.

The Primal Burger is made from vegan ingredients
The Primal Burger is made from vegan ingredients

“We will release a Local Legend each week of May and June.

“People don't know we have dedicated them until 48hrs before we release them as a surprise.

“We will have all sorts of Legend dedicated items from pizzas, salads, tacos and more.”

“People can enter the food challenge and there will be a wall of fame and shame.”



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