Petition warns that Wellbread Bakery in Swaffham could be ‘crushed’ by Greggs
A “cherished bakery” is under threat from the potential arrival of Greggs, a petition has warned.
The petition on change.org, started by Karl Chappell, claims Wellbread Bakers in Swaffham is at risk of being “crushed” if plans for the bakery giant are approved.
Greggs is seeking permission from Breckland Council to move into the former QD Furniture Store on the town’s Market Place.
The budget retailer closed last December after just over two years in the town, and the unit has been vacant since.
But Mr Chappell’s petition has warned that filling it with Greggs could “crush” Wellbread’s future. It has been open in the town for around half a century.
“Owned by a dedicated local for the past 22 years, this small business is more than just a bakery - it’s a lifeline, offering free deliveries, supporting local charities, and spearheading fundraisers for those in need,” the petition says.
“Now, this cherished bakery is under threat. The arrival of a Greggs chain in our small town could devastate Wellbread Bakers, risking its closure, the loss of nine local jobs, and a vital part of Swaffham’s identity.
“As big chains replace local businesses, we lose the unique character that makes our town special.
“While stopping Greggs may be challenging, we must do everything possible to protect Swaffham’s heart.
“By signing this petition, you’re supporting our community, our local economy, and the spirit that has defined Swaffham for decades. Together, we can make a difference.”
At the time of writing, the petition has garnered just under 100 signatures. It was only launched today.
Currently, people living in Swaffham must travel to Downham or Dereham to reach their nearest Greggs outlet, following the closure of a branch at the town’s service station.
If the plans are approved, this would be the 29th Greggs shop in Norfolk following the recent opening of a new branch in Norwich, at the former HSBC bank on Mile Cross Lane.
Greggs has been contacted for comment.
