Beers of Europe in Setchey marks 20th anniversary and supports the East Anglian Air Ambulance
Setchey business Beers of Europe is celebrating its twentieth anniversary by launching a commemorative beer and making a donation from each bottle sale to East Anglian Air Ambulance.
For every bottle sold of its new TapRoom Twenty, the family-owned business will donate 20p to the charity, also 20 years old this year. The money will go the crew's personal protective equipment fund. The beer has been brewed exclusively by Norfolk Brewhouse, based in Hindringham, home of the Moon Gazer range of ales and lager.
Beers of Europe is owned by Derek and Carol Clark and their two sons, Daniel and Jason. Since it was founded in 2000, it has grown steadily, offering customers the largest selection of specialist beers, wines and spirits in Europe.
Daniel Clark said: “Our last 20 years has been spent on a quest to delight people united by their love of beer. Now, we thought it would be a good time to create a brew of our own. So in cahoots with multi-award winning craft brewers, Moon Gazer, a beer was lovingly brewed blending American and French hops, with UK malt to create a Belgian style IPA.”
The Norfolk Brewhouse is owned and run by Rachel and David Holliday, a couple with a passion for crafting distinctive, high-quality beers, and for the TapRoom Twenty project they were joined by Beers of Europe’s trainee sommelier, Matthew Keeley-Smith.
It is brewed with the chalk-filtered water from the brewery’s own well.
Said David Holliday: "We want the beer to reflect heritage and quality – so malts used included the heritage barley Chevalier – a premium barley, but also includes Vienna and Pilsner malts, as we wanted the beer to reflect the Belgian and European feel to promote where it all began for Beers of Europe.
"Hop wise, it is looking to reflect Britain and Europe but also America – to reflect Beers of Europe global sourcing. Beer wise, it is an IPA, a nice modern style, but with a blend of traditional Belgian and British beer notes, so it offers the best of all that Beers of Europe bring together."
People can donate directly to the East Anglian Air Ambulance Personal Protective Equipment appeal by visiting the website www.eaaa.org.uk/support-us/protective-equipment-appeal