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Flitcham distillery WhataHoot expands from gin production to create hand sanitiser





Award-winning Flitcham gin distillery WhataHoot has altered its manufacturing process to now include the production of hand sanitizer.

It is working flat out to meet a high demand as orders keep rolling in from organisations across the borough during the coronavirus pandemic.

Production only got underway ten days ago and since then the business estimates it has already produced about 3,000 50ml bottles.

WhataHoot are now producing their own bottles of hand sanitiser. Pictured, from left, are Nicky Crown, AJ Bonnett and Jason Crown.
WhataHoot are now producing their own bottles of hand sanitiser. Pictured, from left, are Nicky Crown, AJ Bonnett and Jason Crown.

WhataHoot founders husband and wife team Jason and Nicky Crown last month were the recipients of the Mayor's Business Award for Innovation.

They are turning their expertise to producing a sanitiser which conforms to the World Health Organisation recommended handrub formulation which has 80 per cent alcohol content.

Jason said: "WhataHoot is a Norfolk company through and through so if we can do anything to help fellow businesses in our county we will. Although we had never made hand sanitizer before the process is basically a simple ‘recipe’ and distillation. So we are delighted to help meet increased demand at this time.”

Pictured labelling some of the bottles is Nicky Crown.
Pictured labelling some of the bottles is Nicky Crown.

Nicky told the Lynn News: "It all started when a care home company asked if we were able to make a hand sanitiser because it was unable to get any anywhere.

"We are now inundated with orders as people are desperate to get their hands on it. Just in the last few days we have had some people in tears saying we don't know what it means to them.

"It's heart-wrenching so we are happy to know that we are able to do our bit."

Orders are going out to Norfolk County Council and West Norfolk Council for key workers on the frontline, care homes, NHS sites such as doctors' surgeries and local village stores.

The WhataHoot bottles of alcohol hand sanitiser.
The WhataHoot bottles of alcohol hand sanitiser.

The company is encouraging the public to support organisations on the frontline in the fight against coronavirus, such as NHS community workers, doctors surgeries, community midwives, community care workers, the Fire Service, the Police and local schools for teaching staff, by donating a bottle of hand sanitiser.

Said Nicky: “We know a lot of people want to help but perhaps don’t know how, so we have added the option on our online shop for members of the public to purchase a bottle of our hand sanitizer and gift it to one of these amazing frontline care providers. We then endeavour to deliver all donated bottles to the community within 48 hours.”

Each 50ml bottle costs £4, but Whatahoot is only covering its costs and then donating all profits to Norfolk Hospice, Tapping House.

Jason and Nicky Crown were presented with the Mayor's Award for Business Innovation by Claire James, centre, of MCP Solicitors.
Jason and Nicky Crown were presented with the Mayor's Award for Business Innovation by Claire James, centre, of MCP Solicitors.

Said Jason: “We couldn’t possibly profit from a product created as a result of such horrible circumstances. We are just pleased to be in a position where something we make can help others in these challenging and unprecedented times.”

Jason and Nicky are also asking for the community to help identify groups who might benefit from the scheme as Nicky says: “If anyone knows a practice manager, station commander/officer, school head or head of a local authority, we warmly invite them to get in touch, as we would love all the donated hand sanitiser to go where it is most needed.”

For more information about the WhataHoot sanitizer or for inquiry for purchase for trade please contact Nicky Crown on 01485 600888 or 07766 304795.

Founded in 2018, WhataHoot is a name familiar to many for the production of its Signature Dry and Tawny Orange gins which feature the iconic Norfolk flavours of samphire and Heacham lavender.



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