West Norfolk health chiefs urge patients to seek early dementia help
A new campaign has been launched to encourage people in West Norfolk to seek help early if they think they may be showing signs of having dementia.
Health chiefs have joined forces with council officials and charities to promote the message.
And drop-in events will take place in both Hunstanton and Lynn this week for people to find out more about the services that are available in the area.
The scheme has been launched after data published last year suggested that nearly 1,000 people in West Norfolk may be living with dementia without realising it.
A total of 1,450 people aged 65 or over in the borough were found to have been diagnosed with some form of the condition, based on figures collected from GPs.
But NHS estimates, based on age and gender profiling, suggest that only accounts for around 60 per cent of the total number of cases.
Dr Pallavi Devulapalli, the West Norfolk Clinical Commissioning Group's (CCG) dementia lead, said: “ Dementia isn’t a normal part of ageing, and you don’t have to cope with it on your own.
"Getting a dementia diagnosis is the start of living an independent and active life for longer, not the end of something.”
As part of the campaign, Lily, the borough council-run support service, is hosting drop-in sessions at Alive Oasis, Hunstanton on Wednesday and in Broad Street, Lynn this Friday.
Both sessions are from 10am until 1pm. CCG officials will also be attending, along with representatives of the Norfolk and Suffolk NHS Foundation Trust and the Alzheimers' Society.
Lily service manager Judith Berry said: "The events are for anyone who wants to find out more about dementia, or about the services that are available for people living with dementia and their families."
More information is also available at www.asklily.org.uk.