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West Norfolk mums launch online educational business for youngsters




Two West Norfolk mums who understand what it takes to keep youngsters occupied while learning have just launched their own online business Smarty Tots.

Becky Beynon-Phillips, of Magdalen, and Rachel Curtis, from Syderstone, are offering a new service to help parents, carers, childminders and nannies of children under five. Smarty Tots provides fun, educational play activities for parents and carers of babies and pre-school children to enjoy with them in or around the home.

School teacher, Rachel, who has one child and is expecting her second imminently, and lawyer, Becky, who has two children, met whilst on maternity leave and quickly formed a close friendship. Both mums found that they shared a passionate belief in the importance of learning through play, but recognised that it was often difficult to find inspiration for activities.

Becky Beynon-Phillips, left, and Rachel Curtis. (2058538)
Becky Beynon-Phillips, left, and Rachel Curtis. (2058538)

Becky said: “We were both first time mums, wanting to provide the best possible start for our little ones, whilst constantly looking for new ways to entertain and engage them. We quickly discovered that life as a parent is a juggling act and people don’t always have time to think up new activities and resource them.”

Rachel added: “A friend commented on how nice it would be to have suggestions sent to you, rather than having to trawl websites for ideas on 101 things to do with pipe cleaners. This comment was the inspiration for Smarty Tots!”

Smarty Tots makes it easy for people by providing ideas for age appropriate activities on a weekly basis, accompanied by supporting book, song and video links. A personalised online tracker means that a child's learning journey can be recorded andphotos uploaded.

Smarty Tots uses Rachel’s teaching experience to ensure that every single play activity helps children to practice a key developmental skill under the Early Years Foundation Stage (EYFS) goals.

Becky and Rachel felt that quality of time rather than quantity is what’s important. “We really wanted to put fun at the heart of all the activities and create a way of recording those precious moments with your little one. We hope that we’ve created something simple and easy for parents to put into action, whilst their children get lots of enjoyment and practise essential skills along the way. The Smarty Tots website, blog page and social media pages offer plenty of ideas and tips on ways to incorporate fun, play and learning into everyday life, plus advice from guest expert bloggers.”

Smarty Tots are currently offering a two-week trial so anyone can try out the activities and tracker for free. Visit the websitewww.smartytots.co.uk or find Smarty Tots on Facebook, Instagram and Twitter.



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