Morrisons the first supermarket in West Norfolk to use food waste app
A supermarket chain is the first in West Norfolk to sell food past its best date at reduced prices.
Morrisons-which has stores in Lynn and Downham-has partnered with app company Too Good to Go to sell boxes of food which have not been sold in stores prior to its best before date.
The food giant is making the app available to West Norfolk shoppers from tomorrow (Tuesday, November 26), and will allow customers to purchase individual boxes filled with £10 of produce for just £3.09.
They will be stocked with fruit and vegetables as well as bakery and deli products, but shoppers will not know what is in the boxes until they collect them.
It is hoped the initiative will drastically reduce food waste from large supermarket stores, with Morrisons hoping to reduce its own waste output to 50 per cent less in the next decade.
Sophie Trueman, head of business development at Too Good To Go, also hopes the app can help lessen the reliance on food banks.
She said: "We've had some really amazing feedback from some of the Morrison's stores on the benefit they're seeing on their local community, especially when it's areas that are on the poverty line.
"There's a real sense of helping the community. Obviously the app is available to anyone and everyone, if we can help all sorts of people that's a great benefit."
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