Fans of Marmite are in for a treat as chocolate Easter eggs made by Fakenham’s Kinnerton Confectionery bearing the distinctive flavour are about to hit the shelves.
And if that Happy “Yeaster” wasn’t enough, there’s also the chance to buy a delicious chocolate egg presented in a Pot Noodle mug.
Kinnerton’s, which employs around 700, has teamed up with grocery giant Unilever, for what is hoped to be a cracking idea to “please older kids”.
Unilever wanted to develop a fresh idea following on from its first Easter egg launch last year with eggs based on some of its best-selling ice cream products.
The Marmite egg will have the flavouring of the yeast extract spread, which is famously hated by some consumers and loved by others. It will also be accompanied by Marmite Cashew nuts as an extra treat.
But the Pot Noodle egg, contrary to some reports, has no flavouring associated with the hot snack, is free of eggs and noodles and is made with milk chocolate. It is packaged with a mug, aimed at more grown-up egg fans.
Both the Marmite and the Pot Noodle Easter eggs will go on sale with a recommended retail price of £5 and are set to fill the shelves in February ready for Easter in April.
Rachel Wyatt, marketing director at Kinnerton Confectionery, said: “Easter isn’t just for kids.
“These two iconic brands appeal to the often hard to please older kids. The Marmite Easter Egg, is delicious and fun. Shoppers are either going to Love or Hate it!
“It combines Marmite with chocolate. The Pot Noodle Mug and Egg, is made from milk chocolate with a cool mug for all those Pot Noodlers out there to keep.”
Julie McCleave, head of licensing at Unilever UK, said: “Building on the success of our first ever Easter egg launch last year with Magnum, Cornetto and Mini Milk, we wanted to bring something new to the Easter egg market once again for 2015.
“We anticipate that the new additions will drive sales by offering an exciting new product from brands that consumers know and love.”
Some of Kinnerton’s success stories include their Peppa Pig, Thomas the Tank Engine, Preston Penguin and the Hello Kitty range.
Its successful launch of ice cream-flavoured chocolate bars, Magnum, Cornetto and Mini-Milk, won the Innovation and Design Award at The Manufacturers’ Awards 2013.