Norfolk Chambers of Commerce member Kathy Ennis of LittlePiggy advises businesses about how to stay visible
To say if you want to keep your business visible, then you should keep your head down may sound like conflicting advice, or even an oxymoron. But this is not so, according to LittlePiggy director, author and mentor Kathy Ennis.
This West Norfolk member has dealt with her own Covid challenges by following advice she gave in this column just over a year ago. "Create an achievable plan," she says, "then just get on and do it." We all know that there are some things you just can’t plan for, but what you can do is take notes."
It's advice, she herself has set firmly in stone.
Kathy explains that when social distancing and lockdown were announced, she noticed a lot of businesses were pulling up the shutters (literally and figuratively), so she got to work with her clients on methods to stay visible to their customers. "It’s easy for customers to forget you; there is so much choice, but I’ve worked hard on keeping my clients ‘out there’.
"Lockdown, luckily for me was not a big hurdle. I work from home and most of what I do is virtual." Kathy says what has impressed her the most has been the creativity she has seen involved in adapting business models, to work throughout the restrictions.
Kathy has also found time to set up 24 Degrees, a new business in partnership with her colleague, Emma Goode of 24 Fingers. "It’s an online learning platform for budding entrepreneurs aged from 17 to 70 and beyond! We realised pretty early on in lockdown that 17 and 18-year-olds were facing an unknown future, with no guarantees that university, apprenticeships and work would be there," said Kathy.
Her focus is not just for the young, Kathy wants to support innovation and encourage entrepreneurship at the other end of the spectrum too. "There may be people furloughed, redundant or even those wondering if they ever want to go back to the 9am-5pm routine again," she said.
As with any successful venture, it’s about planning and old-fashioned elbow grease. She adds: "I was working 7 days a week, and in the middle of a complete house refurb, but I am so proud of the 400 plus number of businesses who say they have benefitted from our online training."
Kathy says there is no way she could have engaged with so many on a face-to-face basis, and along with Emma Goode recently delivered one of our most attended webinars to date, a LinkedIn workshop that has had great reviews. Kathy is currently working with us on two further upcoming Facebook events, and planning sessions up until December and beyond.