For some strikers it’s a particular ground or a certain opponent, something about them that always seems to provoke a goal.
But for King’s Lynn Town’s Michael Frew it’s the FA Cup as a whole that seems to make him tick.
Back in 2006, it was two goals from Frew, against higher-league Bishop’s Stortford, which helped propel the Linnets towards a money-spinning second round tie against Oldham Athletic.
And how Frew would love a repeat eight years on with just AFC Fylde potentially standing between Lynn and more Football League opposition in the First Round proper.
Frew said: “The draw could have been a lot worse.
“We’re at home and it’s a winnable tie. Had we been drawn away it would have been a tough ask.
“I’d take a 1-0 win against AFC Fylde, even if it’s an own goal which gets us through.
“It would be lovely to score, but just making the First Round is more important to the club and the fans.
“We’ve already beaten Hednesford from the league above so why can’t beat AFC Fylde as well?
“It’s all about taking our chances against better opposition.
“We might only get one or two, but it’s about making them count.”
And it is Frew, perhaps more than any other non-league player, who has a special relationship with the greatest domestic cup competiton in the world.
Just a few months before his heroics with the Linnets, Frew was experiencing more cup magic with Nuneaton, who had already knocked out both Ramsgate and Histon on their way to the Third Round Proper.
The Peterborough-based frontman won a penalty which earned the then Conference North outfit a 1-1 draw at home to Premier League Middlesborough.
“I was a young lad back then, but came on as a late substitute and won the penalty which saw us go to the Riverside for a replay.
“They put out such a strong side against us. They had the likes of Gaizka Mendieta, Gareth Southgate, Mark Viduka, Aiyegbeni Yakubu and goalkeeper Mark Schwarzer in their squad.”
Frew also featured as a substitute in the replay, but his Nuneaton side suffered a 5-2 defeat.
“The Oldham game, for Lynn, and the Nuneaton matches against Middlesborough were so memorable for me,” said Frew.
“Those kind of days stick with you. They are something you will never forget as a player. The Oldham game in front of the Sky TV cameras was very special, perhaps because I was more involved with starting the game.
“It would be nice to make it a hat-trick of reaching the First Round, but everytime I have got there I’ve ended up meeting non-league opposition.
“I’ve been very lucky with the FA Cup and I’m hoping I haven’t used all of my luck up just yet.”
And who would bet against Frew continuing love affair with the FA Cup as Lynn bid to topple the high-flying Coasters?