The King’s Lynn Roger Warnes Stars will begin their latest Elite League campaign in March in the newly-named Adrian Flux Arena thanks to a three-year stadium naming deal.
The Norfolk Arena signs have been replaced with those bearing the name of the East Winch-based insurance broker, which in October agreed a similar naming rights deal for the grandstand at King’s Lynn Town’s The Walks stadium.
Arena owner Buster Chapman said the naming rights deal would see money reinvested into the Saddlebow Road stadium to help its growth as a venue for not only speedway but stock car and banger racing, drifting, karting, music and much more.
“It’s great news for the town and this money will help to attract even more people here, continue to grow the stadium and hopefully it will be good for everybody involved,” he added.
“It’s brilliant for us to be associated with a company like Adrian Flux – we couldn’t have wished for anything better and we’re confident it will work out well for both parties.”
David Flux, managing partner at Flux, said the deal was good for motorsport in the town and for the broker to have its name attached to a nationally and internationally-known sporting venue.
“The newly-named Adrian Flux Arena is a magnet in this region for fans of all types of motorsport and we’re very proud to have our name attached to it,” he added.
“To a national TV audience, it’s most well known as the home to the King’s Lynn Stars but the venue hosts tens of thousands of fans of motor racing of all types, so it’s a perfect fit for our business as a specialist motor insurance broker.
“We’ve always felt it was important to support the community, and we couldn’t be happier to have secured this naming rights deal to go with our sponsorship of the grandstand at The Walks.”
Adrian Flux provides a vast range of tailor-made insurance policies for cars and vans, homes, travel, motorcycles, caravans and more.