CWA Lynn Fury have launched a new promotional campaign based around the fact their side is made up of amateur players trying to grasp their last chance at childhood dreams.
Coach James Bamfield said: “Our squad is made up of teachers, college students, farmers, factory workers, shopkeepers: people from all walks of everyday life.
“For most of them playing for Fury Basketball is their last shot at being part of something special, it’s something so many people can associate with trying to cling on to that dream you had as a kid to play pro sports.
“These guys aren’t getting paid £300,000 a week – they have to set out the stand ready for the supporters! They have to stay after not just to cool down, but to clear the stand away! They don’t play for the money, they play for love.
“I know when I played how grateful I was for all the support and I just want these guys to feel that buzz of seeing Lynnsport full to the rafters.”
The catch line of the promotion is the club’s shout “We are Fury. Be Fury too.”
Fury have brought John Pickett on board as a full time community coach. Pickett has been getting kids to take up the sport in local primary schools and led the South Wootton Junior team to success in the West Norfolk Primary Schools Championship. They will now go on to compete at the county finals.
John is also head coach of the club’s under 13 side and is also assisting at other club sessions and at the Schools of Basketball.
Pickett collected an award for his community contribution at Fury’s awards night from club legend and current BBL star Patrick Manifold.
Bamfield added: “The work we have been doing to grow the game in local schools is now starting to pay off.
“The numbers are even more impressive at U15 level! For the last three practices we’ve had 20-plus kids.
“Marshland in particular is proving to be somewhat of a hotbed with Dom Stannard in the PE department doing a fantastic job.
“Luke Huggins is a former Marshland student and we already have three on the Academy books for 2015/16 from over there.
“We’ve just launched a new school session at Terrington High School on Monday nights and hope to build a good program over there too.”
All of the work in local schools is dependent on funding and Fury would like to hear from anyone interested in supporting this work.
Both the Fury’s reserve side and third team sit in the top four of their respective leagues.
In British Colleges action the Fury side have been struggling in terms of results but thriving in player development. In their first contest of the season they went down by over 50 points to Elite League champs Milton Keynes but last week just lost 66-70 to the same side.
Luke Huggins used back to back 20-plus point performances to state his case for a senior men debut. Vytau Girdzius (16) has jumped into second team contention and is training with the senior men.
Brothers Saul and Fin Holland have also started training with both the first and second team squads at the tender age of 15, joined by fellow Downham Academy “Fury School of Basketball” pupil Cameron Leitch.
The boys are also pushing for success in National Schools with back to back 30-point victories over Springwood. They have already captured the West Norfolk Schools Championship.
The KES “Fury School of Basketball” has also had an encouraging year with the year 10 boys capturing the West Norfolk Schools Championship and year 7 and 8 boys finishing runners-up.
The year 10s are still in contention for National Schools success.
Gerardis Simaitis, Mantas Zabalinas, Jack Prentice, Travis Watson, Lukas Krutinas and Raheem Benson all train with the Fury reserve side. Simaitis and Zabalinas have already made their debuts in a narrow defeat to Beccles.
The reserve side is also joined by talented youngsters from KLA in Donatas Zakaras and Vitali Virsila. Zakaras (15) landed 12 points in his reserve team debut.
All of the above players are part of the U16 side which is still undefeated in all competitions.
Fury Senior men face Anglian Ruskin tomorrow before returning to Lynnsport on Sunday, February 8 in a table topping clash with Brentwood Fire (tip off at 3pm).