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National League agrees new BT Sport deal




King’s Lynn Town can hope for more big TV days in the years ahead after the National League renewed its broadcasting deal with BT Sport.

The Linnets made their bow at the elite level of non-league football in front of their cameras when they hosted Yeovil Town at The Walks in October.

And now, a new three-year contract has been agreed, meaning the National League will stay on BT Sport until 2024, having been a feature of its schedules every year since 2013.

Dayle Southwell wheels away after scoring Lynn's first goal of the new season. Picture: Ian Burt. (42536514)
Dayle Southwell wheels away after scoring Lynn's first goal of the new season. Picture: Ian Burt. (42536514)

And National League chairman Brian Barwick said: “We are delighted to continue our partnership with BT Sport.

"Their coverage of the Vanarama National League has been simply outstanding.

“Informed and comprehensive, our League has been broadcast in a highly polished and professional fashion. A lot of hard work over the last past seven years has produced some exceptional television.

“The new three-year contract will take us into over a decade of coverage by BT Sport.

“This speaks volumes for the confidence we have in how our matches have been brought to an established and growing audience.”

As well as weekly live matches, the deal also includes highlights shows, which are created through a link between BT and students associated with selected National League clubs who receive broadcast training from the broadcaster to go on and help put the show together.

Simon Green, head of BT Sport, said: “Over the past few years we’ve developed an innovative relationship with the league, including world-first 5G-enabled remote broadcasts and training local students who help create BT Sport’s National League highlights shows.

“The National League remain a valued partner to BT, particularly during the pandemic, in staging last season’s playoff matches and the 2020-21 season.”



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