Disney 'swap shop' weekend for West Norfolk youngsters
West Norfolk children will have the opportunity to trade Disney cards this weekend in order to complete their collection.
Sainsbury's stores across the area will be hosting a 'swap shop' for the Disney Heroes collection.
Bringing Disney, Pixar, Star Wars and Marvel heroes together, the collection consists of 144 cards in total based on various characters.
Taking place in Sainsbury’s cafes between 5th-6th October, children and parents are invited to join in with the 'swap shops'.
Recent research by the supermarket revealed that, despite hobbies such as watching YouTube videos and TV growing in popularity in East Anglia, collecting remains a popular pastime amongst children with over 58 per cent of those in the region currently collecting items for fun.
Mark Given, chief marketing officer at Sainsbury's, said: "This summer we've seen children get really excited for the Disney Heroes collectors' cards and album.
“Now that the partnership is coming to an end, we’ve become aware that there are still lots of kids hoping to complete their collection, which is why we’ve launched ‘swap shops’ in over 300 stores across the country – including in over 30 stores in the East of England."
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